At the same time, DStv expanded its AfricaMagic bouquet, launching a new channel called . This channel was packed with shows that catered directly to the "extra quality lifestyle" audience, including the showbiz program All Access , the variety lifestyle show Studio 53 Extra , the star-studded soap Tinsel , and the popular AY Show comedy series.

Narrator: "This is just a glimpse into the vibrant lifestyle and entertainment scene that was thriving in Africa in 2013. With its rich culture, stunning landscapes, and warm hospitality, Africa is a continent that has something for everyone."

album, highlighting the intersection of music, politics, and culture. Trevor Noah’s Breakthrough (2012–2013)

Visuals for tracks by artists like Wizkid, Davido, Tiwa Savage, and P-Square featured sleek sports cars, designer clothing, and mansion backdrops.

Here is an example of a blog post focused on the growth of internet connectivity in Africa during that era:

To help you effectively, I can offer the following:

Kofi raised his camera. Through the lens, he captured the "Extra Quality" lifestyle in real-time. He filmed the slow-motion laughter of a famous actress, the way the light caught the condensation on a bottle of premium vodka, and the frantic energy of a dance floor doing the Azonto.

“A critical analysis of the 2013 video ‘Africa Extra Quality Lifestyle and Entertainment’ as a representation of post-2000s African media, luxury branding, and urban culture.”

At first, Amara saw only problems. The Lagos concert footage was chaotic—sweaty, joyful, and poorly lit. The Dakar surfers kept wiping out. The Johannesburg fashion show had a model trip on her gown. "Low quality," Amara muttered, reaching for the delete key.

2013 was also the year African entertainment went viral before "viral" was a corporate metric. Several video genres defined the "extra quality lifestyle" aesthetic: